MODEL AND METHODOLOGY FOR THE DEVELOPMENT OF CONSUMER INFORMATION PROGRAMS

被引：25

作者：

CAPON, N

LUTZ, RJ

机构：

来源：

关键词：

D O I：

10.2307/1250759

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：58 / 67

页数：10

共 27 条

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[3]

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[4]

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DAY, GS .

[6] BRAND LOYALTY AND THE ECONOMICS OF INFORMATION [J].

FARLEY, JU .

[7]

Frank R., 1972, MARKET SEGMENTATION

[8]

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[9]

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[10]

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