GENERALIZED CHANGE AGENTS AND INNOVATIVENESS

被引：49

作者：

SUMMERS, JO ^{[1
]}

机构：

[1] INDIANA UNIV,DEPT MKT,TERRE HAUTE,IN 47809

来源：

关键词：

D O I：

10.2307/3149568

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：313 / 316

页数：4

共 8 条

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KING, CW
SUMMERS, JO
[J]. JOURNAL OF MARKETING RESEARCH, 1970, 7 (01) : 43 - 50
[3] Lionberger HF, 1953, RURAL SOCIOL, V18, P327
[4] MARSH PC, 1956, AM J SOCIOL, V61, P588
[5] PERSONALITY CORRELATES OF OPINION LEADERSHIP AND INNOVATIVE BUYING BEHAVIOR
ROBERTSON, TS
MYERS, JH
[J]. JOURNAL OF MARKETING RESEARCH, 1969, 6 (02) : 164 - 168
[6] METHODS OF MEASURING OPINION LEADERSHIP
ROGERS, EM
CARTANO, DG
[J]. PUBLIC OPINION QUARTERLY, 1962, 26 (03) : 435 - 441
[7] Rogers EM., 2003, DIFFUSION INNOVATION, V5
[8] Wilkening EA, 1952, RURAL SOCIOL, V17, P272