METHODS OF MEASURING OPINION LEADERSHIP

[1] [Anonymous], SOCIAL THEORY SOCIAL

[2] BEAL GM, 1957, J HOME ECON, V49, P630

[3] CHAPARRO A, 1956, KOLNER Z SOZIOLOGIE, V8, P567

[4] CHAPARRO A, 1955, THESIS PENNSYLVANIA

[5] THE DIFFUSION OF AN INNOVATION AMONG PHYSICIANS [J]. SOCIOMETRY, 1957, 20 (04): : 253 - 270

[6] EMORY FE, 1958, INFORMATION DECISION

[7] HAVENS AE, 1962, THESIS OHIO STATE U

[8] COMMUNICATION-RESEARCH AND THE IMAGE OF SOCIETY CONVERGENCE OF 2 TRADITIONS [J]. AMERICAN JOURNAL OF SOCIOLOGY, 1960, 65 (05) : 435 - 440

[9] THE 2-STEP FLOW OF COMMUNICATION - AN UP-TO-DATE REPORT ON AN HYPOTHESIS [J]. PUBLIC OPINION QUARTERLY, 1957, 21 (01) : 61 - 78

[10] Katz E., 1955, PERSONAL INFLUENCE

[1] [Anonymous], SOCIAL THEORY SOCIAL

[2] BEAL GM, 1957, J HOME ECON, V49, P630

[3] CHAPARRO A, 1956, KOLNER Z SOZIOLOGIE, V8, P567

[4] CHAPARRO A, 1955, THESIS PENNSYLVANIA

[5] THE DIFFUSION OF AN INNOVATION AMONG PHYSICIANS [J]. SOCIOMETRY, 1957, 20 (04): : 253 - 270

[6] EMORY FE, 1958, INFORMATION DECISION

[7] HAVENS AE, 1962, THESIS OHIO STATE U

[8] COMMUNICATION-RESEARCH AND THE IMAGE OF SOCIETY CONVERGENCE OF 2 TRADITIONS [J]. AMERICAN JOURNAL OF SOCIOLOGY, 1960, 65 (05) : 435 - 440

[9] THE 2-STEP FLOW OF COMMUNICATION - AN UP-TO-DATE REPORT ON AN HYPOTHESIS [J]. PUBLIC OPINION QUARTERLY, 1957, 21 (01) : 61 - 78

[10] Katz E., 1955, PERSONAL INFLUENCE