METHODS OF MEASURING OPINION LEADERSHIP

[11] KATZ E, 1959, AM TASTEMAKERS NEW S

[12] Lazarsfeld P. F., 1944, PEOPLES CHOICE

[13] LEUTHOLD FL, 1960 M RUR SOC SOC U

[14] LEWIN Kurt, 1952, READINGS SOCIAL PSYC, P459

[15] LIONBERGER, 1955, PUBLIC OPINION Q, V19, P337

[16] LIONBERGER, 1957, COLUMBIA MISSOURI AG, V631

[17] Lionberger HF, 1953, RURAL SOCIOL, V18, P327

[18] LIONBERGER HF, 1951, MISSOURI AGR EXPT ST, V472

[19] LIONBERGER HG, 1959, PUBLIC OPIN QUART, V23, P111

[20] Marsh CP, 1954, RURAL SOCIOL, V19, P180

[11] KATZ E, 1959, AM TASTEMAKERS NEW S

[12] Lazarsfeld P. F., 1944, PEOPLES CHOICE

[13] LEUTHOLD FL, 1960 M RUR SOC SOC U

[14] LEWIN Kurt, 1952, READINGS SOCIAL PSYC, P459

[15] LIONBERGER, 1955, PUBLIC OPINION Q, V19, P337

[16] LIONBERGER, 1957, COLUMBIA MISSOURI AG, V631

[17] Lionberger HF, 1953, RURAL SOCIOL, V18, P327

[18] LIONBERGER HF, 1951, MISSOURI AGR EXPT ST, V472

[19] LIONBERGER HG, 1959, PUBLIC OPIN QUART, V23, P111

[20] Marsh CP, 1954, RURAL SOCIOL, V19, P180