CONSUMER PERCEPTIONS OF COMPARATIVE PRICE ADVERTISEMENTS

被引：200

作者：

DELLABITTA, AJ

MONROE, KB

MCGINNIS, JM

机构：

[1] VIRGINIA POLYTECH INST & STATE UNIV,BLACKSBURG,VA 24061

[2] MONTCLAIR STATE COLL,UPPER MONTCLAIR,NJ 07043

来源：

关键词：

D O I：

10.1177/002224378101800402

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：416 / 427

页数：12

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