CONTEXTUAL INFLUENCES ON CONSUMER PRICE RESPONSES - AN EXPERIMENTAL-ANALYSIS

被引：128

作者：

BERKOWITZ, EN

WALTON, JR

机构：

来源：

关键词：

D O I：

10.2307/3150533

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：349 / 358

页数：10

共 36 条

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[4] FEAR APPEAL EFFECTS IN THE FIELD - SEGMENTATION APPROACH
BURNETT, JJ
OLIVER, RL
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[5] CARLSON D, 1972, THESIS U MINNESOTA
[6] DEERING BJ, 1972, 3RD P C ASS CONS RES, P145
[7] FRENCH ND, 1972, J RETAILING, V48, P3
[8] FRY J, 1974, J MARKETING, V3, P64
[9] GABOR A, 1969, PRICING STRATEGY, P132
[10] IS THERE A GENERALIZED PRICE-QUALITY RELATIONSHIP
GARDNER, DM
[J]. JOURNAL OF MARKETING RESEARCH, 1971, 8 (02) : 241 - 243