THE USE OF INFLUENCE STRATEGIES IN INTERFIRM RELATIONSHIPS IN INDUSTRIAL-PRODUCT CHANNELS

被引：423

作者：

FRAZIER, GL

RODY, RC

机构：

来源：

JOURNAL OF MARKETING | 1991年 / 55卷 / 01期

关键词：

D O I：

10.2307/1252203

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

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页码：52 / 69

页数：18

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