THE USE OF INFLUENCE STRATEGIES IN INTERFIRM RELATIONSHIPS IN INDUSTRIAL-PRODUCT CHANNELS

被引：423

作者：

FRAZIER, GL

RODY, RC

机构：

来源：

JOURNAL OF MARKETING | 1991年 / 55卷 / 01期

关键词：

D O I：

10.2307/1252203

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：52 / 69

页数：18

相关论文

共 76 条

[41] HLAVACEK JD, 1983, HARVARD BUS REV, V61, P96
[42] HOMANS GC, 1974, SOCIAL BEHAVIOR ITS
[43] COVARIANCE STRUCTURE MODELING AND MEASUREMENT ISSUES - A NOTE ON INTERRELATIONS AMONG A CHANNEL ENTITY POWER SOURCES
HOWELL, RD
[J]. JOURNAL OF MARKETING RESEARCH, 1987, 24 (01) : 119 - 126
[44] POWER IN A CHANNEL OF DISTRIBUTION - SOURCES AND CONSEQUENCES
HUNT, SD
NEVIN, JR
[J]. JOURNAL OF MARKETING RESEARCH, 1974, 11 (02) : 186 - 193
[45] AN EMPIRICAL-INVESTIGATION OF SOME ANTECEDENTS OF OPPORTUNISM IN A MARKETING CHANNEL
JOHN, G
[J]. JOURNAL OF MARKETING RESEARCH, 1984, 21 (03) : 278 - 289
[46] DEALER PERCEPTIONS OF MANUFACTURER POWER AND INFLUENCE STRATEGIES IN A DEVELOPING-COUNTRY
KALE, SH
[J]. JOURNAL OF MARKETING RESEARCH, 1986, 23 (04) : 387 - 393
[47] A FRAMEWORK FOR THE USE OF POWER
KASULIS, JJ
SPEKMAN, RE
[J]. EUROPEAN JOURNAL OF MARKETING, 1980, 14 (04) : 180 - 191
[48] Kelley H.H., 1983, CLOSE RELATIONSHIPS, P265
[49] KOTTER JP, 1977, HARVARD BUS REV, V55, P125
[50] DYNAMICS OF INTERORGANIZATIONAL ATTACHMENTS - AUDITOR-CLIENT RELATIONSHIPS
LEVINTHAL, DA
FICHMAN, M
[J]. ADMINISTRATIVE SCIENCE QUARTERLY, 1988, 33 (03) : 345 - 369

← 1 2 3 4 5 6 7 8 →