TRACKER - EARLY TEST MARKET FORECASTING AND DIAGNOSTIC MODEL FOR NEW PRODUCT-PLANNING

被引：50

作者：

BLATTBERG, R ^{[1
]}

GOLANTY, J ^{[1
]}

机构：

[1] LEO BURNETT CO,CHICAGO,IL

来源：

关键词：

D O I：

10.2307/3151249

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：192 / 202

页数：11

共 14 条

[1]

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[3] PREDICTION OF NEW PRODUCT PERFORMANCE - ANALYTICAL APPROACH [J].

CLAYCAMP, HJ ;

LIDDY, LE .

ESKIN, GJ .

[5]

FOURT LA, 1960, J MARKETING, V24, P31

[6]

Johnston J., 1972, ECONOMETRIC METHODS, V2nd edn

[7]

LEARNER DB, 1968, APPLICATIONS SCIENCE, P151

[8]

MASSY WF, 1968, APPLICATIONS SCI MAR

[9] USE OF CONSUMER PANELS FOR BRAND-SHARE PREDICTION [J].

PARFITT, JH ;

COLLINS, BJK .

[10]

SILK AJ, 1976, MIT83476 WORK PAP