ANALYSIS OF RETAIL DISPLAY SPACE - THEORY AND METHODS

[1] ANDERSON EE, 1972, J ADVERTISING RES, V12, P17

[2] Ashton WD., 1972, LOGIT TRANSFORMATION

[3] BROWN WM, 1961, ATLANTA EC REV, V9, P9

[4] BUZZELL RD, 1965, PRODUCT PROFITABILIT

[5] SUPPLIERS, RETAILERS, AND SHELF SPACE [J]. JOURNAL OF MARKETING, 1962, 26 (03) : 34 - 36

[6] CAIRNS JP, 1965, J RETAILING, V39, P41

[7] THE RESPONSIVENESS OF FOOD SALES TO SHELF SPACE CHANGES IN SUPERMARKETS [J]. JOURNAL OF MARKETING RESEARCH, 1964, 1 (02) : 63 - 67

[8] EFFECT OF SHELF SPACE UPON SALES OF BRANDED PRODUCTS [J]. JOURNAL OF MARKETING RESEARCH, 1970, 7 (01) : 55 - 58

[9] RELATIONSHIP BETWEEN SHELF SPACE AND UNIT SALES IN SUPERMARKETS [J]. JOURNAL OF MARKETING RESEARCH, 1972, 9 (04) : 406 - 412

[10] HUBBARD CW, 1969, J RETAILING, V45, P75

[1] ANDERSON EE, 1972, J ADVERTISING RES, V12, P17

[2] Ashton WD., 1972, LOGIT TRANSFORMATION

[3] BROWN WM, 1961, ATLANTA EC REV, V9, P9

[4] BUZZELL RD, 1965, PRODUCT PROFITABILIT

[5] SUPPLIERS, RETAILERS, AND SHELF SPACE [J]. JOURNAL OF MARKETING, 1962, 26 (03) : 34 - 36

[6] CAIRNS JP, 1965, J RETAILING, V39, P41

[7] THE RESPONSIVENESS OF FOOD SALES TO SHELF SPACE CHANGES IN SUPERMARKETS [J]. JOURNAL OF MARKETING RESEARCH, 1964, 1 (02) : 63 - 67

[8] EFFECT OF SHELF SPACE UPON SALES OF BRANDED PRODUCTS [J]. JOURNAL OF MARKETING RESEARCH, 1970, 7 (01) : 55 - 58

[9] RELATIONSHIP BETWEEN SHELF SPACE AND UNIT SALES IN SUPERMARKETS [J]. JOURNAL OF MARKETING RESEARCH, 1972, 9 (04) : 406 - 412

[10] HUBBARD CW, 1969, J RETAILING, V45, P75