Aromatic shielding effects in esters of (R)- and (S)-aryl(methoxy)acetic acids (AMAAs) differ by a factor Delta delta(RS) which, due to changes in rotamer populations, was seen to increase in H-1 NMR spectra of esters of AMAAs 6 - 10 as NMR probe temperature (T) was decreased. For example, Delta delta(RS) for esters of 6 increased by more than 100% between T = 298 and T = 220 - 175 K (depending on the alcohol). By comparing Delta delta(RS) values obtained from low temperature H-1 NMR spectra of their esters with (R)- and (S)-AMAAs 6 - 10, the absolute configuration of chiral alcohols can be reliably assigned.