USER INITIATED PRODUCT INNOVATIONS

被引：14

作者：

FOXALL, GR

机构：

来源：

关键词：

D O I：

10.1016/0019-8501(89)90026-6

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：95 / 104

页数：10

共 27 条

[1]

[Anonymous], 1984, CORPORATE INNOVATION

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BLOIS, KJ .

[3]

Booz Allen, 1982, NEW PRODUCTS MANAGEM

[4]

BRUCE M, 1988, J MARKETING MANAGEME, V3, P313

[5]

Cooper R.G., 1979, IND MARKET MANAG, V8, P124

[6] NEW PRODUCTS - WHAT SEPARATES WINNERS FROM LOSERS [J].

COOPER, RG ;

KLEINSCHMIDT, EJ .

[7] STRATEGIES OF USER-INITIATED PRODUCT INNOVATION [J].

FOXALL, G ;

JOHNSTON, B .

FOXALL, GR .

[9]

FOXALL GR, 1987, J MARKETING MANAGEME, V2, P259

[10]

FOXALL GR, 1984, MANAGE DECIS, V22, P3