NEW PRODUCTS - WHAT SEPARATES WINNERS FROM LOSERS

[1] ABELL DF, 1979, STRATEGIC MARKET PLA

[2] [Anonymous], 1984, J BUS STRAT, DOI DOI 10.1108/EB039054

[3] ANSOFF IH, 1965, CORPORATE STRATEGY, P103

[4] THE PRODUCT LIFE-CYCLE TRAP [J]. BUSINESS HORIZONS, 1984, 27 (05) : 7 - 16

[5] Booz Allen, 1982, NEW PRODUCTS MANAGEM

[6] Buzzell R. D., 1975, HARVARD BUSINESS REV

[7] NEW PRODUCT SCENARIOS - PROSPECTS FOR SUCCESS [J]. JOURNAL OF MARKETING, 1981, 45 (02) : 48 - 60

[8] CRITERIA FOR SCREENING NEW INDUSTRIAL-PRODUCTS [J]. INDUSTRIAL MARKETING MANAGEMENT, 1984, 13 (03) : 149 - 156

[9] PROJECT NEWPROD - FACTORS IN NEW PRODUCT SUCCESS [J]. EUROPEAN JOURNAL OF MARKETING, 1980, 14 (5-6) : 277 - 292

[10] DIMENSIONS OF INDUSTRIAL NEW PRODUCT SUCCESS AND FAILURE [J]. JOURNAL OF MARKETING, 1979, 43 (03) : 93 - 103

[1] ABELL DF, 1979, STRATEGIC MARKET PLA

[2] [Anonymous], 1984, J BUS STRAT, DOI DOI 10.1108/EB039054

[3] ANSOFF IH, 1965, CORPORATE STRATEGY, P103

[4] THE PRODUCT LIFE-CYCLE TRAP [J]. BUSINESS HORIZONS, 1984, 27 (05) : 7 - 16

[5] Booz Allen, 1982, NEW PRODUCTS MANAGEM

[6] Buzzell R. D., 1975, HARVARD BUSINESS REV

[7] NEW PRODUCT SCENARIOS - PROSPECTS FOR SUCCESS [J]. JOURNAL OF MARKETING, 1981, 45 (02) : 48 - 60

[8] CRITERIA FOR SCREENING NEW INDUSTRIAL-PRODUCTS [J]. INDUSTRIAL MARKETING MANAGEMENT, 1984, 13 (03) : 149 - 156

[9] PROJECT NEWPROD - FACTORS IN NEW PRODUCT SUCCESS [J]. EUROPEAN JOURNAL OF MARKETING, 1980, 14 (5-6) : 277 - 292

[10] DIMENSIONS OF INDUSTRIAL NEW PRODUCT SUCCESS AND FAILURE [J]. JOURNAL OF MARKETING, 1979, 43 (03) : 93 - 103