EXPERIMENTAL STUDY OF INDUSTRIAL BUYER BEHAVIOR

被引:67
作者
CARDOZO, RN [1 ]
CAGLEY, JW [1 ]
机构
[1] UNIV MINNESOTA,CTR EXPTL STUDIES BUSINESS,MINNEAPOLIS,MN 55455
关键词
D O I
10.2307/3149571
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:329 / 334
页数:6
相关论文
共 6 条
[1]  
CARDOZO RN, 1968, FAL P C AM MARK ASS
[2]  
COX DF, 1967, RISK TAKING INFORMAT
[3]  
Dickson G.W., 1966, J PURCH, V2, P5, DOI [10.1111/j.1745-493X.1966.tb00818.x, DOI 10.1111/J.1745-493X.1966.TB00818.X]
[4]  
LEVITT T, 1965, INDUSTRIAL PURCHASIN
[5]  
ROBINSON PJ, 1967, INDUSTRIAL BUYING CR
[6]   MODELING THE INDUSTRIAL BUYING PROCESS [J].
WEBSTER, FE .
JOURNAL OF MARKETING RESEARCH, 1965, 2 (04) :370-376