WHY DO PEOPLE SHOP

被引：579

作者：

TAUBER, EM ^{[1
]}

机构：

[1] UNIV SO CALIF, SCH BUSINESS ADM, LOS ANGELES, CA 90007 USA

来源：

JOURNAL OF MARKETING | 1972年 / 36卷 / 04期

关键词：

D O I：

10.2307/1250426

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：46 / 49

页数：4

相关论文

共 17 条

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[2] TESTING PROPENSITIES TO SHOP
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[3] NEW LAWS OF RETAIL GRAVITATION
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[4] COX DF, 1967, RISK TAKING INFORMAT
[5] SHOPPING ORIENTATIONS AND PRODUCT USAGE RATES
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[J]. JOURNAL OF MARKETING RESEARCH, 1971, 8 (04) : 505 - 508
[6] Drucker P., 1954, PRACTICE MANAGEMENT
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[8] GOELDNER CR, 1962, J RETAILING, V39, P41
[9] BENEFIT SEGMENTATION - DECISION-ORIENTED RESEARCH TOOL
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[J]. JOURNAL OF MARKETING, 1968, 32 (03) : 30 - 35
[10] THE DISTINCTION BETWEEN CONVENIENCE GOODS, SHOPPING GOODS, AND SPECIALTY GOODS
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[J]. JOURNAL OF MARKETING, 1958, 23 (01) : 53 - 56