A SCALE TO MEASURE SELF-CONCEPTS, PERSON CONCEPTS, AND PRODUCT CONCEPTS

被引：157

作者：

MALHOTRA, NK

机构：

来源：

JOURNAL OF MARKETING RESEARCH | 1981年 / 18卷 / 04期

关键词：

D O I：

10.2307/3151339

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：456 / 464

页数：9

共 31 条

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