SELF-CONCEPT AND BRAND PREFERENCE

[1] ALFERT E, 1958, J ABNORMAL SOCIAL PS, V66, P135

[2] BILLS RE, 1951, J CONSULTING PSYCHOL, V15, P257

[3] BIRDWELL AE, 1965, REFLECTIONS PROGR MA, P290

[4] BOURNE FS, 1963, MARKETING BEHAV SCI, P247

[5] BRITT SH, 1960, SPENDERS, P105

[6] A TEST OF INTERPERSONAL-ATTRACTION PREDICTIONS DERIVED FROM BALANCE THEORY [J]. JOURNAL OF ABNORMAL PSYCHOLOGY, 1963, 66 (04) : 394 - &

[7] The awareness of self and the structure of the ego [J]. PSYCHOLOGICAL REVIEW, 1944, 51 : 304 - 314

[8] Combs A. W., 1959, INDIVID BEHAV, P10

[9] USE OF A SCALING TECHNIQUE IN SURVEYS [J]. JOURNAL OF MARKETING, 1961, 25 (05) : 69 - 72

[10] ASSESSING SIMILARITY BETWEEN PROFILES [J]. PSYCHOLOGICAL BULLETIN, 1953, 50 (06) : 456 - 473

[1] ALFERT E, 1958, J ABNORMAL SOCIAL PS, V66, P135

[2] BILLS RE, 1951, J CONSULTING PSYCHOL, V15, P257

[3] BIRDWELL AE, 1965, REFLECTIONS PROGR MA, P290

[4] BOURNE FS, 1963, MARKETING BEHAV SCI, P247

[5] BRITT SH, 1960, SPENDERS, P105

[6] A TEST OF INTERPERSONAL-ATTRACTION PREDICTIONS DERIVED FROM BALANCE THEORY [J]. JOURNAL OF ABNORMAL PSYCHOLOGY, 1963, 66 (04) : 394 - &

[7] The awareness of self and the structure of the ego [J]. PSYCHOLOGICAL REVIEW, 1944, 51 : 304 - 314

[8] Combs A. W., 1959, INDIVID BEHAV, P10

[9] USE OF A SCALING TECHNIQUE IN SURVEYS [J]. JOURNAL OF MARKETING, 1961, 25 (05) : 69 - 72

[10] ASSESSING SIMILARITY BETWEEN PROFILES [J]. PSYCHOLOGICAL BULLETIN, 1953, 50 (06) : 456 - 473