SELF-CONCEPT AND BRAND PREFERENCE

[31] SIMILARITY OF VALUES AND ITS RELATION TO ACCEPTANCE AND THE PROJECTION OF SIMILARITY [J]. JOURNAL OF PSYCHOLOGY, 1957, 43 (02) : 251 - 260

[32] STEPHENSON W, 1953, STUDY BEHAVIOR

[33] MEASUREMENT OF THE SELF-CONCEPT - A CRITIQUE OF THE LITERATURE [J]. JOURNAL OF COUNSELING PSYCHOLOGY, 1961, 8 (02) : 170 - 178

[34] SYMONDS PM, 1951, EGO SELF

[35] PERSONALITY AND PRODUCT USE [J]. JOURNAL OF APPLIED PSYCHOLOGY, 1961, 45 (05) : 325 - 329

[36] Veblen T., 1998, THEORY LEISURE CLASS

[37] MASCULINITY OF SMOKERS AND THE MASCULINITY OF CIGARETTE IMAGES [J]. JOURNAL OF APPLIED PSYCHOLOGY, 1965, 49 (03) : 155 - 159

[38] PROJECTION, NEGATION, AND THE SELF-CONCEPT [J]. HUMAN RELATIONS, 1959, 12 (04) : 335 - 344

[39] AN ADJECTIVE CHECK LIST FOR THE STUDY OF PRODUCT PERSONALITY [J]. JOURNAL OF APPLIED PSYCHOLOGY, 1957, 41 (05) : 317 - 319

[40] PSYCHOLOGICAL-FACTORS IN PREDICTING PRODUCT CHOICE [J]. JOURNAL OF MARKETING, 1962, 26 (02) : 34 - 40

[31] SIMILARITY OF VALUES AND ITS RELATION TO ACCEPTANCE AND THE PROJECTION OF SIMILARITY [J]. JOURNAL OF PSYCHOLOGY, 1957, 43 (02) : 251 - 260

[32] STEPHENSON W, 1953, STUDY BEHAVIOR

[33] MEASUREMENT OF THE SELF-CONCEPT - A CRITIQUE OF THE LITERATURE [J]. JOURNAL OF COUNSELING PSYCHOLOGY, 1961, 8 (02) : 170 - 178

[34] SYMONDS PM, 1951, EGO SELF

[35] PERSONALITY AND PRODUCT USE [J]. JOURNAL OF APPLIED PSYCHOLOGY, 1961, 45 (05) : 325 - 329

[36] Veblen T., 1998, THEORY LEISURE CLASS

[37] MASCULINITY OF SMOKERS AND THE MASCULINITY OF CIGARETTE IMAGES [J]. JOURNAL OF APPLIED PSYCHOLOGY, 1965, 49 (03) : 155 - 159

[38] PROJECTION, NEGATION, AND THE SELF-CONCEPT [J]. HUMAN RELATIONS, 1959, 12 (04) : 335 - 344

[39] AN ADJECTIVE CHECK LIST FOR THE STUDY OF PRODUCT PERSONALITY [J]. JOURNAL OF APPLIED PSYCHOLOGY, 1957, 41 (05) : 317 - 319

[40] PSYCHOLOGICAL-FACTORS IN PREDICTING PRODUCT CHOICE [J]. JOURNAL OF MARKETING, 1962, 26 (02) : 34 - 40