ECONOMIC ASPECTS OF ADVERTISING - SURVEY

被引：17

作者：

DOYLE, P ^{[1
]}

机构：

[1] LONDON GRAD SCH BUSINESS STUDIES,LONDON,ENGLAND

来源：

关键词：

D O I：

10.2307/2229384

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：570 / 602

页数：33

相关论文

共 108 条

[71]

*NAT BOARD PRIC IN, 4 REP

[72]

NELSON RR, 1959, J POLITICAL ECONOMY, V67

[73]

Nicholls William H., 1951, PRICE POLICIES CIGAR

[74]

OGILVY F, 1966, EVIDENCE LABOUR PART

[75]

OZGA SA, 1960, QUART J ECONOMICS, V74

[76]

PALDA K, 1964, MEASUREMENT CUMULATI

[77]

PALDA KS, 1966, J MARKETING RESE FEB

[78]

PHILIPS A, 1956, J INDUSTRIAL ECONOMI, V4

[79]

PIGOU AC, 1932, ECONOMICS WELFARE

[80]

PRATTEN C, 1965, ECONOMIES LARGE SCAL