JOINT PURCHASING DECISIONS - A COMPARISON OF INFLUENCE STRUCTURE IN FAMILY AND COUPLE DECISION-MAKING UNITS

被引：124

作者：

FILIATRAULT, P ^{[1
]}

RITCHIE, JRB ^{[1
]}

机构：

[1] UNIV CALGARY, CALGARY T2N 1N4, ALBERTA, CANADA

来源：

JOURNAL OF CONSUMER RESEARCH | 1980年 / 7卷 / 02期

关键词：

D O I：

10.1086/208802

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：131 / 140

页数：10

共 29 条

[1]

ALDOUS TC, 1971, FAMILY PROBLEM SOLVI

[2] MARKET SEGMENTATION - GROUP VERSUS INDIVIDUAL BEHAVIOR [J].

BASS, FM ;

TIGERT, DJ ;

LONSDALE, RT .

JOURNAL OF MARKETING RESEARCH, 1968, 5 (03) :264-270

[3]

Blood R., 1960, HUSBANDS WIVES DYNAM

[4] FACTORS MODERATING RESOLUTION OF PREFERENCE CONFLICT IN FAMILY AUTOMOBILE PURCHASING [J].

BURNS, AC ;

GRANBOIS, DH .

JOURNAL OF MARKETING RESEARCH, 1977, 14 (01) :77-86

[5]

BURNS AC, 1977, ADV CONSUM RES, V4, P50

[6]

BURNS AC, 1976, ADV CONSUM RES, V3, P199

[7]

COOLEY JR, 1977, CONT MARKETING THOUG, P243

[8] MULTIVARIATE DATA-ANALYSIS - COOLEY,WW AND LOHNES,PR [J].

MAGER, P .

BIOMETRISCHE ZEITSCHRIFT, 1973, 15 (04) :294-295

[9] PURCHASING ROLES IN US FAMILY, 1955 AND 1973 [J].

CUNNINGHAM, IC ;

GREEN, RT .

JOURNAL OF MARKETING, 1974, 38 (04) :61-64

[10] DIMENSIONS OF MARITAL ROLES IN CONSUMER DECISION MAKING [J].

DAVIS, HL .

JOURNAL OF MARKETING RESEARCH, 1970, 7 (02) :168-177

← 1 2 3 →