SEMANTIC SYNTACTIC AND ASSOCIATIVE CONTEXT EFFECTS IN A STEREOSCOPIC RIVALRY SITUATION

Rommetveit, R., Toch, H. & Svendsen, D. Semantic, syntactic, and associative context effects in a stereoscopic rivalry situation. Scand. J. Psychol., 1968, 9, 145–149.—Typographically similar words (e.g. ‘wine’ and ‘nine’) were presented to left and right eye, each pair in combination with three unequivocal words in such a way that the test word (‘wine’) would appear in either a meaningful phrase (‘sweet wine’), or in an anomalous phrase (‘wrinkled wine’), or in an associated‐words context (‘beer wine’). All three types of context proved effective in making the test word dominate, but anomalous phrase was inferior to the others. A set to ‘read part of a text’ appeared to facilitate the effect of phrase context. Copyright © 1968, Wiley Blackwell. All rights reserved