CONSTRUCT-VALIDITY - A REVIEW OF BASIC ISSUES AND MARKETING PRACTICES

被引：558

作者：

PETER, JP

机构：

来源：

JOURNAL OF MARKETING RESEARCH | 1981年 / 18卷 / 02期

关键词：

D O I：

10.2307/3150948

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：133 / 145

页数：13

共 66 条

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