CONSTRUCT-VALIDITY - A REVIEW OF BASIC ISSUES AND MARKETING PRACTICES

被引：558

作者：

PETER, JP

机构：

来源：

关键词：

D O I：

10.2307/3150948

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：133 / 145

页数：13

共 66 条

KRAUSE, MS .

KROGER, RO .

[33]

LOEVINGER J, 1965, PSYCHOL REPORTS S9, P635

[34]

Lord F. M., 1968, STAT THEORY MENTAL T

[35]

LUMSDEN J, 1976, ANN REV PSYCHOL

[36] DEVELOPMENT OF A SCALE TO MEASURE CONSUMER DISCONTENT [J].

LUNDSTROM, WJ ;

LAMONT, LM .

[37]

Markin R. J., 1976, ADV CONSUM RES, P222

[38] THEORY-TESTING IN PSYCHOLOGY AND PHYSICS - METHODOLOGICAL PARADOX [J].

MEEHL, PE .

MENEZES, D ;

ELBERT, NF .

MESSICK, S .