SUCCESS FACTORS IN PRODUCT INNOVATION

[1] *BOOZ ALL HAM, 1982, NEW PROD MAN 1980S

[2] Cooper R., 1986, WINNING NEW PRODUCTS, V1st ed.

[3] PROJECT NEWPROD - FACTORS IN NEW PRODUCT SUCCESS [J]. EUROPEAN JOURNAL OF MARKETING, 1980, 14 (5-6) : 277 - 292

[4] DIMENSIONS OF INDUSTRIAL NEW PRODUCT SUCCESS AND FAILURE [J]. JOURNAL OF MARKETING, 1979, 43 (03) : 93 - 103

[5] COOPER RG, 1984, EUR J MARKETING, V18, P3

[6] CRAWFORD CM, 1984, J PROD INNOVAT MANAG, V2, P85

[7] CRAWFORD CM, 1979, RES MANAGEMENT SEP, P9

[8] HAYES RH, 1980, HARVARD BUSINESS JUL, P67

[9] A STUDY OF SUCCESS AND FAILURE IN PRODUCT INNOVATION - THE CASE OF THE UNITED-STATES ELECTRONICS INDUSTRY [J]. IEEE TRANSACTIONS ON ENGINEERING MANAGEMENT, 1984, 31 (04) : 192 - 203

[10] MAIDIQUE MA, 1985, RES REPORT SERIES U, P85

[1] *BOOZ ALL HAM, 1982, NEW PROD MAN 1980S

[2] Cooper R., 1986, WINNING NEW PRODUCTS, V1st ed.

[3] PROJECT NEWPROD - FACTORS IN NEW PRODUCT SUCCESS [J]. EUROPEAN JOURNAL OF MARKETING, 1980, 14 (5-6) : 277 - 292

[4] DIMENSIONS OF INDUSTRIAL NEW PRODUCT SUCCESS AND FAILURE [J]. JOURNAL OF MARKETING, 1979, 43 (03) : 93 - 103

[5] COOPER RG, 1984, EUR J MARKETING, V18, P3

[6] CRAWFORD CM, 1984, J PROD INNOVAT MANAG, V2, P85

[7] CRAWFORD CM, 1979, RES MANAGEMENT SEP, P9

[8] HAYES RH, 1980, HARVARD BUSINESS JUL, P67

[9] A STUDY OF SUCCESS AND FAILURE IN PRODUCT INNOVATION - THE CASE OF THE UNITED-STATES ELECTRONICS INDUSTRY [J]. IEEE TRANSACTIONS ON ENGINEERING MANAGEMENT, 1984, 31 (04) : 192 - 203

[10] MAIDIQUE MA, 1985, RES REPORT SERIES U, P85