A USER-ORIENTED MODEL FOR SALES FORCE SIZE, PRODUCT, AND MARKET ALLOCATION DECISIONS

被引：27

作者：

LODISH, LM

机构：

来源：

关键词：

D O I：

10.2307/1251113

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：70 / 78

页数：9

共 12 条

[1] MULTISTAGE DECISION-MODEL FOR SALESFORCE MANAGEMENT [J].

BESWICK, CA ;

CRAVENS, DW .

[2]

Dalkey N, 1969, DELPHI METHOD EXPT S

FUDGE, WK ;

LODISH, LM .

[4]

GLAZE T, 1978, SALES TERRITORY ALIG

[5]

HAMELSMITH N, 1973, 20 P INT M I MAN SCI

[6]

HOBDAY CF, 1977, ENTSCHERDUNGSHILFEN, P211

[7]

LODISH LM, 1974, HARVARD BUS REV, V52, P119

[8] SALES TERRITORY ALIGNMENT TO MAXIMIZE PROFIT [J].

LODISH, LM .

[9]

LODISH LM, 1971, MANAGE SCI, V18, P25

[10]

Montgomery D. B., 1971, MANAGE SCI, V18, P3