OPTIMAL ADVERTISING FOR NERLOVE-ARROW MODEL UNDER A BUDGET CONSTRAINT

[1] Arrow K., 1970, PUBLIC INVESTMENT RA, DOI 10.4324/9781315064178

[2] OPTIMAL ADVERTISING POLICY UNDER DYNAMIC CONDITIONS [J]. ECONOMICA, 1962, 29 (114) : 129 - 142

[3] Pontryagin L., 1962, MATH THEORY OPTIMAL

[4] OPTIMAL CONTROL OF VIDALE-WOLFE ADVERTISING MODEL [J]. OPERATIONS RESEARCH, 1973, 21 (04) : 998 - 1013

[5] SETHI SP, 1977, SIAM REV, V19

[6] Tsurumi H., 1971, ECONOMIC STUDIES QUA, V22, P1

[1] Arrow K., 1970, PUBLIC INVESTMENT RA, DOI 10.4324/9781315064178

[2] OPTIMAL ADVERTISING POLICY UNDER DYNAMIC CONDITIONS [J]. ECONOMICA, 1962, 29 (114) : 129 - 142

[3] Pontryagin L., 1962, MATH THEORY OPTIMAL

[4] OPTIMAL CONTROL OF VIDALE-WOLFE ADVERTISING MODEL [J]. OPERATIONS RESEARCH, 1973, 21 (04) : 998 - 1013

[5] SETHI SP, 1977, SIAM REV, V19

[6] Tsurumi H., 1971, ECONOMIC STUDIES QUA, V22, P1