OPTIMIZING ADVERTISING EXPENDITURES IN A DYNAMIC DUOPOLY

[1] MULTIVARIATE ANALYSIS OF SALES RESPONSES OF COMPETING BRANDS TO ADVERTISING [J]. JOURNAL OF MARKETING RESEARCH, 1972, 9 (02) : 168 - 176

[2] BRYSON A, 1969, APPLIED OPTIMAL CONT

[3] ELSNER WB, 1966, THESIS CLARKSON COLL

[4] Holt D., 1972, INT J SYST SCI, V2, P379

[5] Horowitz I., 1970, DECISION MAKING THEO

[6] Isaacs R., 1965, DIFFERENTIAL GAMES

[7] KETTER RL, 1969, MODERN METHODS ENGIN

[8] MORGENSTERN O, 1972, J ECON LIT, V10, P1163

[9] ESTIMATING THE EFFECTIVENESS OF ADVERTISING - SOME PITFALLS IN ECONOMETRIC METHODS [J]. JOURNAL OF MARKETING RESEARCH, 1964, 1 (02) : 51 - 60

[10] OPTIMAL CONTROL OF VIDALE-WOLFE ADVERTISING MODEL [J]. OPERATIONS RESEARCH, 1973, 21 (04) : 998 - 1013

[1] MULTIVARIATE ANALYSIS OF SALES RESPONSES OF COMPETING BRANDS TO ADVERTISING [J]. JOURNAL OF MARKETING RESEARCH, 1972, 9 (02) : 168 - 176

[2] BRYSON A, 1969, APPLIED OPTIMAL CONT

[3] ELSNER WB, 1966, THESIS CLARKSON COLL

[4] Holt D., 1972, INT J SYST SCI, V2, P379

[5] Horowitz I., 1970, DECISION MAKING THEO

[6] Isaacs R., 1965, DIFFERENTIAL GAMES

[7] KETTER RL, 1969, MODERN METHODS ENGIN

[8] MORGENSTERN O, 1972, J ECON LIT, V10, P1163

[9] ESTIMATING THE EFFECTIVENESS OF ADVERTISING - SOME PITFALLS IN ECONOMETRIC METHODS [J]. JOURNAL OF MARKETING RESEARCH, 1964, 1 (02) : 51 - 60

[10] OPTIMAL CONTROL OF VIDALE-WOLFE ADVERTISING MODEL [J]. OPERATIONS RESEARCH, 1973, 21 (04) : 998 - 1013