THE RELATIVE ROLES OF BRAND BELIEFS AND ATTITUDE TOWARD THE AD AS MEDIATORS OF BRAND ATTITUDE - A 2ND LOOK

被引：57

作者：

MITTAL, B

机构：

来源：

JOURNAL OF MARKETING RESEARCH | 1990年 / 27卷 / 02期

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D O I：

10.2307/3172847

中图分类号：

F [经济];

学科分类号：

02 ;

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页码：209 / 219

页数：11

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