Online Communities and Commercialization of Chinese Internet Literature

被引：8

作者：

Tse, Michael S. C. ^{[1
]}

Gong, Maleen Z. ^{[2
]}

机构：

[1] Deakin Univ, Sch Accounting Econ & Finance, 221 Burwood Hwy, Burwood, Vic 3125, Australia

[2] Monash Univ, Dept Accounting & Finance, Caulfield, Vic, Australia

来源：

JOURNAL OF INTERNET COMMERCE | 2012年 / 11卷 / 02期

关键词：

e-commerce; e-publishing; Internet literature; internet users; online community;

D O I：

10.1080/15332861.2012.689563

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This article presents a case study on roles of online communities in development and commercialization of Chinese Internet literature (CIL). Online communities are widely used in ethnic Chinese communities for publication of CIL works. Uses of online communities in publication of CIL works enhance authors' and readers' experience and facilitate the growth of the CIL market. In turn, the growth of the CIL market creates new business opportunities that eventually lead to CIL commercialization. Evidences from the case show that the roles of online communities on CIL commercialization are much larger than simply being a new product development platform.

引用

页码：100 / 116

页数：17

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