MULTIVARIATE ANALYSIS OF DIFFERENCES IN BUYER DECISION TIME

被引：60

作者：

NEWMAN, JW

STAELIN, R

机构：

[1] UNIV MICHIGAN,GRAD SCH BUSINESS ADM,DEPT BUSINESS ADM,ANN ARBOR,MI

[2] UNIV MICHIGAN,GRAD SCH BUSINESS ADM,MKT FAC,ANN ARBOR,MI

[3] CARNEGIE MELLON UNIV,DEPT IND ADM,PITTSBURGH,PA

来源：

JOURNAL OF MARKETING RESEARCH | 1971年 / 8卷 / 02期

关键词：

D O I：

10.2307/3149760

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：192 / 198

页数：7

共 10 条

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[10] NOTE ON DETECTION OF INTERACTION [J].

STAELIN, R .

PUBLIC OPINION QUARTERLY, 1970, 34 (03) :408-&

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