CORRELATES OF BRAND LOYALTY - SOME POSITIVE RESULTS

被引：54

作者：

CARMAN, JM ^{[1
]}

机构：

[1] CONSUMER RES INST,TEANECK,NJ

来源：

JOURNAL OF MARKETING RESEARCH | 1970年 / 7卷 / 01期

关键词：

D O I：

10.2307/3149509

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：67 / 76

页数：10

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