ADVERTISING AND PROMOTION EFFECTS ON CONSUMER RESPONSE TO NEW PRODUCTS

[1] ESTIMATING A MIXED-EXPONENTIAL RESPONSE LAW [J]. JOURNAL OF THE AMERICAN STATISTICAL ASSOCIATION, 1961, 56 (295) : 493 - +

[2] NEW PRODUCT GROWTH FOR MODEL CONSUMER DURABLES [J]. MANAGEMENT SCIENCE SERIES A-THEORY, 1969, 15 (05): : 215 - 227

[3] BURGER PC, 1968, DEVELOPING FORECASTI, P112

[4] FOURT LA, 1960, J MARKETING, V25, P31

[5] GOULD JP, 1970, MICRO ECONOMIC FOUND

[6] A THEORY OF MARKET BEHAVIOR AFTER INNOVATION [J]. MANAGEMENT SCIENCE, 1964, 10 (04) : 634 - 658

[7] Massy W.F., 1970, STOCHASTIC MODELS BU

[8] FORECASTING DEMAND FOR NEW CONVENIENCE PRODUCTS [J]. JOURNAL OF MARKETING RESEARCH, 1969, 6 (04) : 405 - 412

[9] NAKANISHI M, 1971, 2 P ANN C ASS CONS R, P186

[10] USE OF CONSUMER PANELS FOR BRAND-SHARE PREDICTION [J]. JOURNAL OF MARKETING RESEARCH, 1968, 5 (02) : 131 - 145

[1] ESTIMATING A MIXED-EXPONENTIAL RESPONSE LAW [J]. JOURNAL OF THE AMERICAN STATISTICAL ASSOCIATION, 1961, 56 (295) : 493 - +

[2] NEW PRODUCT GROWTH FOR MODEL CONSUMER DURABLES [J]. MANAGEMENT SCIENCE SERIES A-THEORY, 1969, 15 (05): : 215 - 227

[3] BURGER PC, 1968, DEVELOPING FORECASTI, P112

[4] FOURT LA, 1960, J MARKETING, V25, P31

[5] GOULD JP, 1970, MICRO ECONOMIC FOUND

[6] A THEORY OF MARKET BEHAVIOR AFTER INNOVATION [J]. MANAGEMENT SCIENCE, 1964, 10 (04) : 634 - 658

[7] Massy W.F., 1970, STOCHASTIC MODELS BU

[8] FORECASTING DEMAND FOR NEW CONVENIENCE PRODUCTS [J]. JOURNAL OF MARKETING RESEARCH, 1969, 6 (04) : 405 - 412

[9] NAKANISHI M, 1971, 2 P ANN C ASS CONS R, P186

[10] USE OF CONSUMER PANELS FOR BRAND-SHARE PREDICTION [J]. JOURNAL OF MARKETING RESEARCH, 1968, 5 (02) : 131 - 145