MARKETING SIMULATIONS - REVIEW AND PROSPECTS

被引：11

作者：

KOTLER, P

SCHULTZ, RL

机构：

[1] UNIV PITTSBURGH,GRAD SCH BUSINESS,PITTSBURGH,PA

[2] NORTHWESTERN UNIV,GRAD SCH MANAGEMENT,EVANSTON,IL 60201

来源：

关键词：

D O I：

10.1086/295282

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：237 / 295

页数：59

共 75 条

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[2]

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[4]

BARKSDALE HC, 1963, PROBLEMS MARKETING R

[5]

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BASS, FM .

[7]

BASS FM, 1961, MATHEMATICAL MODELS

[8]

BONINI CP, 1963, SIMULATION INFORMATI, pCH7

[9]

BUCHIN S, 1968, AI270 HARV BUS SCH

[10]

Chamberlin E.H., 1933, THEORY MONOPOLISTIC