RELATIONSHIP BETWEEN CONSUMERS CATEGORY WIDTH AND TRIAL OF NEW PRODUCTS

被引：8

作者：

DONNELLY, JH

ETZEL, MJ

ROETH, S

机构：

[1] IBM CORP, LEXINGTON, KY 40507 USA

[2] UNIV KENTUCKY, DEPT BUSINESS ADM, LEXINGTON, KY 40506 USA

来源：

关键词：

D O I：

10.1037/h0034703

中图分类号：

B849 [应用心理学];

学科分类号：

040203 ;

摘要：

引用

页码：335 / 338

页数：4

共 11 条

[1] DOGMATISM AND ACCEPTANCE OF NEW PRODUCTS
BLAKE, B
PERLOFF, R
HESLIN, R
[J]. JOURNAL OF MARKETING RESEARCH, 1970, 7 (04) : 483 - 486
[2] Bruner J. S., 1956, STUDY THINKING
[3] SOCIAL CHARACTER AND ACCEPTANCE OF NEW PRODUCTS
DONNELLY, JH
[J]. JOURNAL OF MARKETING RESEARCH, 1970, 7 (01) : 111 - 113
[4] PERSONALITY AND INNOVATION PRONENESS
JACOBY, J
[J]. JOURNAL OF MARKETING RESEARCH, 1971, 8 (02) : 244 - 247
[5] KOGAN N, 1964, RISK TAKING
[6] Pettigrew T. F., 1958, J PERS, V26, P532
[7] EXPLORATION OF PERCEIVED RISK AND WILLINGNESS TO TRY NEW PRODUCTS
POPIELARZ, DT
[J]. JOURNAL OF MARKETING RESEARCH, 1967, 4 (04) : 368 - 372
[8] SUMMERS JO, 1970, J MARKETING RES, V7, P179
[9] WHITE I, 1966, KNOWING CONSUMER
[10] 1959, 1 OP RES CORP RES RE