EXPLORATION OF PERCEIVED RISK AND WILLINGNESS TO TRY NEW PRODUCTS

被引：38

作者：

POPIELARZ, DT ^{[1
]}

机构：

[1] UNIV MINNESOTA,MINNEAPOLIS,MN

来源：

关键词：

D O I：

10.2307/3149875

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：368 / 372

页数：5

共 9 条

[1] Bauer R.A, 1960, 43RD P NAT C AM MARK, P389
[2] COGNITIVE RISK AND ENVIRONMENTAL-CHANGE
BRUNER, JS
TAJFEL, H
[J]. JOURNAL OF ABNORMAL AND SOCIAL PSYCHOLOGY, 1961, 62 (02): : 231 - &
[3] BRUNER JS, 1956, STUDY THINKING, P28
[4] PERCEIVED RISK AND CONSUMER DECISION-MAKING - THE CASE OF TELEPHONE SHOPPING
COX, DF
RICH, SU
[J]. JOURNAL OF MARKETING RESEARCH, 1964, 1 (04) : 32 - 39
[5] KOGAN N, 1964, RISK TAKING
[6] *OP RES CORP, 1959, 1 TAST RES REP
[7] Pettigrew T. F., 1958, J PERS, V26, P532
[8] White Irving S., 1966, KNOWING CONSUMER, P90
[9] 1959, ADVERTISING AGE, V30, P3