MEASURING CONSUMER ATTITUDES TOWARD THE MARKETPLACE WITH TAILORED INTERVIEWS

被引：31

作者：

BALASUBRAMANIAN, SK ^{[1
]}

KAMAKURA, WA ^{[1
]}

机构：

[1] VANDERBILT UNIV,OWEN GRAD SCH MANAGEMENT,NASHVILLE,TN 37240

来源：

关键词：

D O I：

10.2307/3172903

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：311 / 326

页数：16

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