HOW ADVERTISING MESSAGE STRATEGIES ARE SET

被引：6

作者：

GLOVER, DR ^{[1
]}

HARTLEY, SW ^{[1
]}

PATTI, CH ^{[1
]}

机构：

[1] UNIV DENVER,GRAD STUDIES ADVERTISING,DENVER,CO 80208

来源：

关键词：

D O I：

10.1016/0019-8501(89)90017-5

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：19 / 26

页数：8

共 30 条

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[2] IMPROVING INDUSTRIAL ADVERTISING COPY
BELLIZZI, JA
HITE, RE
[J]. INDUSTRIAL MARKETING MANAGEMENT, 1986, 15 (02) : 117 - 122
[3] DEVELOPING BETTER INDUSTRIAL ADVERTISING
BELLIZZI, JA
LEHRER, J
[J]. INDUSTRIAL MARKETING MANAGEMENT, 1983, 12 (01) : 19 - 23
[4] Bernstein David, 1974, CREATIVE ADVERTISING
[5] BRUGALETTA Y, 1985, J ADVERTISING RES, V25, P8
[6] CAPLES J, 1974, TESTED ADVERTISING M
[7] COLLEY RH, 1961, DEFINING ADVERTISING
[8] DILLION T, 1974, ADVERTISINGS ROLE SO
[9] Frazer Charles F., 1983, J ADVERTISING, V12, P36, DOI DOI 10.1080/00913367.1983.10672861
[10] HAFER WK, 1982, ADVERTISING WRITING