CHOICE CRITERIA, DECISION BEHAVIOR, AND PERSONALITY

[1] NON-BUSINESSMEN AS SURROGATES FOR BUSINESSMEN IN BEHAVIORAL EXPERIMENTS [J]. JOURNAL OF BUSINESS, 1967, 40 (02) : 203 - 207

[2] RATIONAL SELECTION OF DECISION FUNCTIONS [J]. ECONOMETRICA, 1954, 22 (04) : 422 - 443

[3] Cooley W. W., 1962, MULTIVARIATE PROCEDU

[4] GORDON LV, 1963, GORDON PERSONAL PROF

[5] Green P. E., 1967, MANAGE SCI, V13, P387

[6] CANONICAL ANALYSIS - EXPOSITION AND ILLUSTRATIVE APPLICATION [J]. JOURNAL OF MARKETING RESEARCH, 1966, 3 (01) : 32 - 39

[7] AN EXPERIMENT IN PROBABILITY ESTIMATION [J]. JOURNAL OF MARKETING RESEARCH, 1965, 2 (03) : 266 - 273

[8] GREEN PE, 1964, J ADVERTISING RES, V4, P17

[9] GREEN PE, 1965, MODELS MEASUREMENT M, P171

[10] GREEN PE, EXPLORATIONS CONSUME

[1] NON-BUSINESSMEN AS SURROGATES FOR BUSINESSMEN IN BEHAVIORAL EXPERIMENTS [J]. JOURNAL OF BUSINESS, 1967, 40 (02) : 203 - 207

[2] RATIONAL SELECTION OF DECISION FUNCTIONS [J]. ECONOMETRICA, 1954, 22 (04) : 422 - 443

[3] Cooley W. W., 1962, MULTIVARIATE PROCEDU

[4] GORDON LV, 1963, GORDON PERSONAL PROF

[5] Green P. E., 1967, MANAGE SCI, V13, P387

[6] CANONICAL ANALYSIS - EXPOSITION AND ILLUSTRATIVE APPLICATION [J]. JOURNAL OF MARKETING RESEARCH, 1966, 3 (01) : 32 - 39

[7] AN EXPERIMENT IN PROBABILITY ESTIMATION [J]. JOURNAL OF MARKETING RESEARCH, 1965, 2 (03) : 266 - 273

[8] GREEN PE, 1964, J ADVERTISING RES, V4, P17

[9] GREEN PE, 1965, MODELS MEASUREMENT M, P171

[10] GREEN PE, EXPLORATIONS CONSUME