FITTING BRANCH LOCATIONS, PERFORMANCE STANDARDS, AND MARKETING STRATEGIES - CLARIFICATION

被引:3
作者
ALPERT, MI
BIBB, JF
机构
关键词
D O I
10.2307/1250202
中图分类号
F [经济];
学科分类号
02 ;
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页码:72 / 74
页数:3
相关论文
共 4 条
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ARMSTRONG JS, 1970, J ADVERTISING RES, V10, P27
[2]   FITTING BRANCH LOCATIONS, PERFORMANCE STANDARDS, AND MARKETING STRATEGIES TO LOCAL CONDITIONS [J].
CLAWSON, CJ .
JOURNAL OF MARKETING, 1974, 38 (01) :8-14
[3]  
GREEN PE, 1970, RES MARKETING DECISI, pCH12
[4]  
MCNEMAR Q, 1969, PSYCHOLOGICAL STATIS