PERSUASION OR INFORMATION - THE ECONOMICS OF PRESCRIPTION DRUG ADVERTISING

[1] Bain JS, 1956, BARRIERS NEW COMPETI, DOI 10.4159/harvard.9780674188037

[2] Bass F., 1977, STRATEGY STRUCTURE P, P181

[3] EFFECT OF ADVERTISING ON PRICE OF EYEGLASSES [J]. JOURNAL OF LAW & ECONOMICS, 1972, 15 (02) : 337 - 352

[4] BOND RS, 1979, 2 PRESCRIPTION DRUG, P46

[5] INFORMATIVE AND GOODWILL ADVERTISING [J]. REVIEW OF ECONOMICS AND STATISTICS, 1974, 56 (04) : 541 - 548

[6] BROZEN Y, 1974, IND CONCENTRATION NE, P115

[7] CHADDUCK HW, 1972, FDA PAP, V6, P13

[8] Chamberlin E.H., 1933, THEORY MONOPOLISTIC

[9] Comanor W.S., 1974, ADVERTISING MARKET P

[10] Ferguson J. L., 1974, ADVERTISING COMPETIT

[1] Bain JS, 1956, BARRIERS NEW COMPETI, DOI 10.4159/harvard.9780674188037

[2] Bass F., 1977, STRATEGY STRUCTURE P, P181

[3] EFFECT OF ADVERTISING ON PRICE OF EYEGLASSES [J]. JOURNAL OF LAW & ECONOMICS, 1972, 15 (02) : 337 - 352

[4] BOND RS, 1979, 2 PRESCRIPTION DRUG, P46

[5] INFORMATIVE AND GOODWILL ADVERTISING [J]. REVIEW OF ECONOMICS AND STATISTICS, 1974, 56 (04) : 541 - 548

[6] BROZEN Y, 1974, IND CONCENTRATION NE, P115

[7] CHADDUCK HW, 1972, FDA PAP, V6, P13

[8] Chamberlin E.H., 1933, THEORY MONOPOLISTIC

[9] Comanor W.S., 1974, ADVERTISING MARKET P

[10] Ferguson J. L., 1974, ADVERTISING COMPETIT