PERCEIVED RISK AND COMPOSITION MODELS FOR MULTIATTRIBUTE DECISIONS

被引：36

作者：

PRAS, B

SUMMERS, JO

机构：

[1] ECOLE SUPER SCI ECON & COMMERCIALES,LILLE,FRANCE

[2] INDIANA UNIV,BLOOMINGTON,IN 47401

来源：

JOURNAL OF MARKETING RESEARCH | 1978年 / 15卷 / 03期

关键词：

D O I：

10.2307/3150591

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：429 / 437

页数：9

共 29 条

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[10]

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