MEASURING COMMITMENT TO NEW MANUFACTURING TECHNOLOGY - INTEGRATING TECHNOLOGICAL PUSH AND MARKETING PULL CONCEPTS

被引：35

作者：

MUNRO, H

NOORI, H

机构：

[1] Wilfrid Laurier Univ of Waterloo, Ont, Can, Wilfrid Laurier Univ of Waterloo, Ont, Can

来源：

关键词：

D O I：

10.1109/17.6006

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

INDUSTRIAL MANAGEMENT

引用

页码：63 / 70

页数：8

共 18 条

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[8]

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