COMPUTER ON-LINE MARKETING MIX MODEL

被引：32

作者：

LAMBIN, JJ

机构：

[1] LEUVEN UNIV,LEUVEN,BELGIUM

[2] MONS UNIV,MONS,BELGIUM

[3] CTR SOCIO ECON STUDIES ADVERTISING & MKT,LEUVEN,BELGIUM

来源：

关键词：

D O I：

10.2307/3149943

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：119 / 126

页数：8

共 25 条

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[2]

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[3]

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[4]

Houthakker H.S., 1966, CONSUMER DEMAND US 1

[5]

HUGHES GD, 1968, FAL P C AM MARK ASS, P161

[6]

JOHNSON RA, 1968, READINGS MARKETING I

[7]

KOTLER P, 1965, MANAGE SCI, V12, pB104

[8]

KOTLER P, 1970, HARVARD BUS REV, V48, P135

[9] MARKETING SIMULATIONS - REVIEW AND PROSPECTS [J].

KOTLER, P ;

SCHULTZ, RL .

[10]

KOYCK JM, 1954, DISTRIBUTED LAGS INV