PREFERENCE TESTS AND MANAGEMENT OF PRODUCT FEATURES

被引：11

作者：

DAY, RL ^{[1
]}

机构：

[1] INDIANA UNIV,GRAD SCH BUSINESS,BLOOMINGTON,IN

来源：

关键词：

D O I：

10.2307/1249758

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：24 / 29

页数：6

共 12 条

[1]

BINGSTON R, 1964, J MARKETING RESEARCH, V1, P49

[2]

BLANKENSHIP AB, 1966, J ADVERTISING RES, V6, P13

[3]

BLISS CI, 1943, 251 STORRS AGR EXP S

[4]

BOYD HW, 1964, MARKETING RESEARCH T

[5]

BYER AJ, 1953, FOOD TECHNOL-CHICAGO, V7, P185

[6] SYSTEMATIC PAIRED COMPARISONS IN PREFERENCE ANALYSIS [J].

DAY, RL .

[7]

DAY RL, 1967, 32ND NAT M OP RES SO

[8] CONSUMER FLAVOR PREFERENCE FACTORS IN FOOD PRODUCT DESIGN [J].

EASTLACK, JO .

[9]

GREENBERG A, 1963, J ADVERTISING RES, V3, P44

[10]

KUEHN AA, 1962, HARVARD BUS REV, V40, P100