CONCERNING LOGICAL CONSISTENCY OF MULTIVARIATE MARKET SHARE MODELS

被引:11
作者
BECKWITH, NE [1 ]
机构
[1] COLUMBIA UNIV,NEW YORK,NY 10027
关键词
D O I
10.2307/3149707
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
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页码:341 / 344
页数:4
相关论文
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BECKWITH, NE .
JOURNAL OF MARKETING RESEARCH, 1972, 9 (02) :168-176
[2]  
BECKWITH NE, 1970, THESIS PURDUE U
[3]   LOGICALLY CONSISTENT MARKET SHARE MODELS [J].
NAERT, PA ;
BULTEZ, A .
JOURNAL OF MARKETING RESEARCH, 1973, 10 (03) :334-340
[4]  
SCHMALENSEE R, 1972, ECONOMICS ADVERTISIN, P110