LOGICALLY CONSISTENT MARKET SHARE MODELS

[1] MULTIVARIATE ANALYSIS OF SALES RESPONSES OF COMPETING BRANDS TO ADVERTISING [J]. JOURNAL OF MARKETING RESEARCH, 1972, 9 (02) : 168 - 176

[2] BECKWITH NE, 1970, THESIS PURDUE U

[3] HARTUNG PH, 1965, MANAGEMENT SCIENCE A, V2, P231

[4] KUEHN AA, 1966, SCI TECHNOLOGY MARKE, P185

[5] COMPUTER ON-LINE MARKETING MIX MODEL [J]. JOURNAL OF MARKETING RESEARCH, 1972, 9 (02) : 119 - 126

[6] MODELS AND MANAGERS - CONCEPT OF A DECISION CALCULUS [J]. MANAGEMENT SCIENCE SERIES B-APPLICATION, 1970, 16 (08): : B466 - B485

[7] ESTIMATION AND INFERENCE FOR LINEAR MODELS IN WHICH SUBSETS OF DEPENDENT VARIABLE ARE CONSTRAINED [J]. JOURNAL OF THE AMERICAN STATISTICAL ASSOCIATION, 1968, 63 (324) : 1201 - &

[8] NAERT PA, 1972, AGGREGATE RETAIL OUT, V6

[9] NAKANISHI M, 1972, MEASUREMENT SALES PR, V3

[10] SCHMALENSEE RL, 1970, THESIS MASSACHUSETTS

[1] MULTIVARIATE ANALYSIS OF SALES RESPONSES OF COMPETING BRANDS TO ADVERTISING [J]. JOURNAL OF MARKETING RESEARCH, 1972, 9 (02) : 168 - 176

[2] BECKWITH NE, 1970, THESIS PURDUE U

[3] HARTUNG PH, 1965, MANAGEMENT SCIENCE A, V2, P231

[4] KUEHN AA, 1966, SCI TECHNOLOGY MARKE, P185

[5] COMPUTER ON-LINE MARKETING MIX MODEL [J]. JOURNAL OF MARKETING RESEARCH, 1972, 9 (02) : 119 - 126

[6] MODELS AND MANAGERS - CONCEPT OF A DECISION CALCULUS [J]. MANAGEMENT SCIENCE SERIES B-APPLICATION, 1970, 16 (08): : B466 - B485

[7] ESTIMATION AND INFERENCE FOR LINEAR MODELS IN WHICH SUBSETS OF DEPENDENT VARIABLE ARE CONSTRAINED [J]. JOURNAL OF THE AMERICAN STATISTICAL ASSOCIATION, 1968, 63 (324) : 1201 - &

[8] NAERT PA, 1972, AGGREGATE RETAIL OUT, V6

[9] NAKANISHI M, 1972, MEASUREMENT SALES PR, V3

[10] SCHMALENSEE RL, 1970, THESIS MASSACHUSETTS