EXPLORING COMPLEX DECISION-MAKING UNITS - A NEW APPROACH

被引：43

作者：

MORIARTY, RT ^{[1
]}

BATESON, JEG ^{[1
]}

机构：

[1] LONDON GRAD SCH BUSINESS STUDIES,LONDON,ENGLAND

来源：

关键词：

D O I：

10.2307/3151618

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：182 / 191

页数：10

共 26 条

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[2]

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DEMPSEY, WA .

[5]

Duncan D. J., 1966, J PURCHASING, V2, P17

[6]

FERGUSON W, 1979, IND MARKET MANAG, V8, P40

[7]

GRASHOF JF, 1976, 1976 P ED C CHIC, P344

[8]

GRONHAUG K, 1976, IND MARKETING MANAGE, V6, P439

[9] DECISION-MAKING IN CORPORATE INDUSTRIAL BUYING PROCESS [J].

HILLIER, TJ .

[10] THE BUYING CENTER - STRUCTURE AND INTERACTION PATTERNS [J].

JOHNSTON, WJ ;

BONOMA, TV .