共 14 条
- [1] BANVILLE GR, 1971, IND MARKET MANAGE, V2, P251
- [3] Dickson G.W., 1966, J PURCH, V2, P5, DOI [10.1111/j.1745-493X.1966.tb00818.x, DOI 10.1111/J.1745-493X.1966.TB00818.X]
- [4] KOTLER P, 1976, MARKETING MANAGEMENT, P88
- [6] Robinson P.J., 1967, IND BUYING CREATIVE
- [8] SHETH JN, 1976, RECENT DEV ORG BUYIN
- [9] MODELING THE INDUSTRIAL BUYING PROCESS [J]. JOURNAL OF MARKETING RESEARCH, 1965, 2 (04) : 370 - 376
- [10] WEBSTER FE, 1972, ORG BUYING