MEASUREMENT OF CONSUMERS PRIOR BRAND INFORMATION

[1] ACCURACY AND CONSISTENCY IN REVISION OF SUBJECTIVE PROBABILITIES [J]. IEEE TRANSACTIONS ON HUMAN FACTORS IN ELECTRONICS, 1966, HFE7 (01): : 29 - &

[2] CONSUMPTION COINCIDENCE IN PRODUCT EVALUATION [J]. JOURNAL OF MARKETING RESEARCH, 1967, 4 (04) : 388 - 390

[3] REVISION OF OPINIONS BY MEN AND MAN-MACHINE SYSTEMS - INTRODUCTION [J]. IEEE TRANSACTIONS ON HUMAN FACTORS IN ELECTRONICS, 1966, HFE7 (01): : 1 - &

[4] ENGEL JF, 1968, CONSUMER BEHAVIOR

[5] Good I.J., 1965, ESTIMATION PROBABILI

[6] AN EXPERIMENT IN PROBABILITY ESTIMATION [J]. JOURNAL OF MARKETING RESEARCH, 1965, 2 (03) : 266 - 273

[7] GREEN PE, 1966, KNOWING CONSUMER

[8] GREEN PE, 1967, EXPT VALUE INFORMATI

[9] HOWARD JA, 1969, THEORY BUYER BEHAVIO

[10] KATONA G, 1954, CONSUMER BEHAVIOR DY

[1] ACCURACY AND CONSISTENCY IN REVISION OF SUBJECTIVE PROBABILITIES [J]. IEEE TRANSACTIONS ON HUMAN FACTORS IN ELECTRONICS, 1966, HFE7 (01): : 29 - &

[2] CONSUMPTION COINCIDENCE IN PRODUCT EVALUATION [J]. JOURNAL OF MARKETING RESEARCH, 1967, 4 (04) : 388 - 390

[3] REVISION OF OPINIONS BY MEN AND MAN-MACHINE SYSTEMS - INTRODUCTION [J]. IEEE TRANSACTIONS ON HUMAN FACTORS IN ELECTRONICS, 1966, HFE7 (01): : 1 - &

[4] ENGEL JF, 1968, CONSUMER BEHAVIOR

[5] Good I.J., 1965, ESTIMATION PROBABILI

[6] AN EXPERIMENT IN PROBABILITY ESTIMATION [J]. JOURNAL OF MARKETING RESEARCH, 1965, 2 (03) : 266 - 273

[7] GREEN PE, 1966, KNOWING CONSUMER

[8] GREEN PE, 1967, EXPT VALUE INFORMATI

[9] HOWARD JA, 1969, THEORY BUYER BEHAVIO

[10] KATONA G, 1954, CONSUMER BEHAVIOR DY