OPTIMAL ALLOCATION OF COMPETITIVE MARKETING EFFORTS - EMPIRICAL STUDY

被引：34

作者：

LAMBIN, JJ ^{[1
]}

机构：

[1] LOUVAIN UNIV,LOUVAIN,BELGIUM

来源：

关键词：

D O I：

10.1086/295310

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：468 / 484

页数：17

共 26 条

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[2]

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[3]

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[4]

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[6]

DORFMAN R, 1954, AM ECON REV, V64, P826

[7]

Farrar D. E, 1967, REV ECON STAT, P92

[8]

FRANK RE, 1965, J MARKETING RES, V2, P171

[9] GAME-THEORY MODELS IN THE ALLOCATION OF ADVERTISING EXPENDITURES [J].

FRIEDMAN, L .

[10]

HUGHES GD, 1967, J RETAILING, V43, P10